bureaucracy
income distribution
focus group
niche
withdraw a product
wholesaler
associate with…
any self-respecting…
not one great homogeneous…
subtle differences
a trial run
conventional advertising
have begun springing up in…
upmarket districts of…
per capita consumption
the irony is not lost on…
we’ve been…ing for decades
depend entirely on…
anyone who knows… can…
retail outlet
copy-cat chains
… have emerged, only to be…
saturated its home market
generally well regarded
arouse curiosity
the company has rolled out… stores in… since launching its first… years ago
… is the closest…gets to…
an obvious starting point for…
would rather… (than…)
get a foothold in…
penetrate…
phase out…
hot beverages
brand awareness
brand loyalty
sales forecast
extremely volatile
highly confidential
accounting for… % of the company’s…
cash cow
the most rapidly growing segment of the world… market
an excerpt from…
positioned as a … for… people, especially…
distributed mainly through…
sales are generated through…
backed up with…
endorsement contracts with famous…
a global marketing campaign focussing first on…
a standardised marketing theme in … markets
adapted to local needs
official sponsor of an event
play to your strengths
blue chip companies
tailor … for…
absolutely critical
trade barriers
customs
logistics
idiosyncrasies within…
fire away
formulate
budget constraints
a wide audience
search engines
direct mail
glossy brochures
human resource managers
exploit…
billboard advertising
the press
wrap the meeting up
dependant on…
tie in with…
roundabout…
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PDF version for easy saving and printing: Difficult and useful vocabulary for Market Leader Upper Intermediate Unit 2
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