Difficult/ useful vocab for Market Leader Upper Unit 2

bureaucracy

income distribution

focus group

niche

withdraw a product

wholesaler

associate with…

any self-respecting…

not one great homogeneous…

subtle differences

a trial run

conventional advertising

have begun springing up in…

upmarket districts of…

per capita consumption

the irony is not lost on…

we’ve been…ing for decades

depend entirely on…

anyone who knows… can…

retail outlet

copy-cat chains

… have emerged, only to be…

saturated its home market

generally well regarded

arouse curiosity

the company has rolled out… stores in… since launching its first… years ago

… is the closest…gets to…

an obvious starting point for…

would rather… (than…)

get a foothold in…

penetrate…

phase out…

hot beverages

brand awareness

brand loyalty

sales forecast

extremely volatile

highly confidential

accounting for… % of the company’s…

cash cow

the most rapidly growing segment of the world… market

an excerpt from…

positioned as a … for… people, especially…

distributed mainly through…

sales are generated through…

backed up with…

endorsement contracts with famous…

a global marketing campaign focussing first on…

a standardised marketing theme in … markets

adapted to local needs

official sponsor of an event

play to your strengths

blue chip companies

tailor … for…

absolutely critical

trade barriers

customs

logistics

idiosyncrasies within…

fire away

formulate

budget constraints

a wide audience

search engines

direct mail

glossy brochures

human resource managers

exploit…

billboard advertising

the press

wrap the meeting up

dependant on…

tie in with…

roundabout…

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PDF version for easy saving and printing: Difficult and useful vocabulary for Market Leader Upper Intermediate Unit 2

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