Present Simple and Continuous meetings on the topic of brands

Market Leader Intermediate Unit 1

Choose one of the topics below and hold a meeting on the consequences of and solutions to that thing, starting from the small talk, getting down to business, continuing until you reach agreement and saying goodbye at the end. Choose which product or service you will talk about each time first.

1. A challenger is growing very quickly this year.
2. A limited edition of your chief competitor is selling very well right now.
3. Brand awareness is dropping at this time.
4. Brand loyalty is declining at the moment.
5. Current demand for your products is decreasing at the moment.
6. Every month you produce more goods than you sell
7. Half the employees are in the middle of working on a product that you don’t think will be successful.
8. It only usually takes one year to reach the mature part of your products’ lifecycle.
9. Modern society is changing more and more rapidly
10. Premium products are becoming more popular at this time.
11. Sales of your brand are slowing down this year.
12. The economy is improving now but your products aren’t selling more
13. The market segment that your brand is in is presently shrinking.
14. You have found out what new product a competitor is halfway through developing.
15. You usually get more negative comments than positive comments on social media
16. You want to change how often you launch new products.
17. Your brand’s image isn’t improving even though you are spending lots of money on marketing
18. Your company is the only one in your market segment who never pays for product placement.
19. Your company regularly spends too much money on marketing.
20. Your company sometimes becomes the market leader but quickly loses that position.
21. Your competitors almost always beat you to the market with the next generation products
22. Your competitors are currently stretching their brands
23. Your competitors are investing more money than you in developing countries at the moment.
24. Your competitors are presently shrinking their product ranges.
25. Your competitors offer huge discounts every summer
26. Your competitors spend more on their annual research and development budget.
27. Your customers’ profile is now changing
28. Your main competitor launches a new product three times a year
29. Your main competitor spends millions of dollars on product endorsement annually.
30. Your market share is currently going down
31. Your product range doubles every year.
32. Your products normally cost 10% more than those of your competitors.

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Without looking above, correct the wrong sentences below. Half of them are wrong. Just tick the others.

1. A challenger grows very quickly this year.
2. A limited edition of your chief competitor sells very well right now.
3. Brand awareness is dropping at this time.
4. Brand loyalty is declining at the moment.
5. Current demand for your products decreases at the moment.
6. Every month you produce more goods than you sell
7. Half the employees are in the middle of working on a product that you don’t think will be successful.
8. It is only usually taking one year to reach the mature part of your products’ lifecycle.
9. Modern society is changing more and more rapidly
10. Premium products are becoming more popular at this time.
11. Sales of your brand are slowing down this year.
12. The economy improves now but your products aren’t selling more
13. The market segment that your brand is in is presently shrinking.
14. You have found out what new product a competitor halfway through develops.
15. You are usually getting more negative comments than positive comments on social media
16. You want to change how often you launch new products.
17. Your brand’s image isn’t improving even though you are spending lots of money on marketing
18. Your company is the only one in your market segment who is never paying for product placement.
19. Your company is regularly spending too much money on marketing.
20. Your company sometimes becomes the market leader but quickly loses that position.
21. Your competitors is almost always beating you to the market with the next generation products
22. Your competitors currently stretch their brands
23. Your competitors are investing more money than you in developing countries at the moment.
24. Your competitors presently shrink their product ranges.
25. Your competitors offer huge discounts every summer
26. Your competitors spend more on their annual research and development budget.
27. Your customers’ profile now changes
28. Your main competitor is launching a new product three times a year
29. Your main competitor spends millions of dollars on product endorsement annually.
30. Your market share currently goes down
31. Your product range doubles every year.
32. Your products are normally costing 10% more than those of your competitors. 

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Partial answers

Wrong ones are in bold below.

1. A challenger grows very quickly this year.
2. A limited edition of your chief competitor sells very well right now.
3. Brand awareness is dropping at this time.
4. Brand loyalty is declining at the moment.
5. Current demand for your products decreases at the moment.
6. Every month you produce more goods than you sell
7. Half the employees are in the middle of working on a product that you don’t think will be successful.
8. It is only usually taking one year to reach the mature part of your products’ lifecycle.
9. Modern society is changing more and more rapidly
10. Premium products are becoming more popular at this time.
11. Sales of your brand are slowing down this year.
12. The economy improves now but your products aren’t selling more
13. The market segment that your brand is in is presently shrinking.
14. You company is regularly spending too much money on marketing.
15. You have found out what new product a competitor halfway through develops.
16. You are usually getting more negative comments than positive comments on social media
17. You want to change how often you launch new products.
18. Your brands’ image isn’t improving even though you always spend lots of money on marketing
19. Your company is the only one in your market segment who is never paying for product placement.
20. Your company sometimes becomes the market leader but quickly loses that position.
21. Your competitors is almost always beating you to the market with the next generation products
22. Your competitors currently stretch their brands
23. Your competitors are investing more money than you in developing countries at the moment.
24. Your competitors presently shrink their product ranges.
25. Your competitors offer huge discounts every summer
26. Your competitors spend more on their annual research and development budget.
27. Your customers’ profile now changes
28. Your main competitor is launching a new product three times a year
29. Your main competitor spends millions of dollars on product endorsement annually.
30. Your market share currently goes down
31. Your product range doubles every year.
32. Your products are normally costing 10% more than those of your competitors.

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