Working together, try to expand the sentences below as much as possible (not worrying too much about the factual accuracy of them):
1. In Brazil, coffee is served in any restaurant.
2. That America is not one culture surprises visitors.
3. However, differences in the profile of a Columbian and a Venezuelan will not have been lost on Starbucks.
4. After searches for partners and a trial in Mexico City, Starbucks arrived in South America.
5. With no advertising, the company opened in Lima and Santiago within 24 hours.
6. In Argentina, consumption is 4 kg a year in whole or ground coffee beans.
7. Anyone who knows the Starbucks story can visualise outlets in neighbourhoods of the region.
8. From a store in Seattle, Starbucks owns 3,907 stores in North America and licenses 1,378.
9. Coffee chains have emerged, to be swallowed by Starbucks or forced to merge.
10. It expanded from its market to Japan and is in 30 countries.
11. Analysts say the company was forced to globalize because it saturated its market.
12. In societies such as Chile and Mexico, American companies are well regarded and novelty is guaranteed to arouse curiosity.
Expand the same sentences by putting the words after the full stop into the right places
1. In Brazil, coffee is served in any restaurant. self-respecting/ after-dinner/ free
2. That America is not one culture surprises visitors. great homogeneous/ Latin/ often
3. However, differences in the profile of a Columbian and a Venezuelan will not have been lost on Starbucks. consumer /even the most/ , one of the fastest-growing global brands/ subtle
4. After searches for partners and a run in Mexico City, Starbucks arrived in South America. successful/ local/ trial
5. With no advertising, the company opened in Lima and Santiago within 24 hours. of each other/ conventional
6. In Argentina, consumption is 4 kg a year in whole or ground coffee beans. about/ per capita/ mostly
7. Anyone who knows the Starbucks story can visualise outlets in neighbourhoods of the region. the most fashionable/ ‘s capital cities/ already/ potential/
8. From a store in Seattle, Starbucks owns 3,907 stores in North America and licenses 1,378. a further/ ‘s Pike Place Market in 1971/ today/ single/
9. Coffee chains have emerged, to be swallowed by Starbucks or forced to merge. with competitors/ copy-cat/ only/ -bar
10. It expanded from its market to Japan and is in 30 countries. more than/ first/ home/ now present
11. Analysts say the company was forced to globalize because it saturated its market. had/ home/ some
12. In societies such as Chile and Mexico, American companies are well regarded and novelty is guaranteed to arouse curiosity. generally/ aspiring/ any/ from abroad
Can you add any more language to them? Compare as a class.
In the same way, try to expand this functional language for a brainstorming meeting:
“We should do that” “Excellent!”
“Fire away” “Absolutely”
“What about press advertising?” “That’s the best idea”
“Any other ideas?” “We could…”
“I suggest…”
Hold a Starbucks brainstorming meeting to come up with things you should do to make more money for the chain.
Further reading:
http://www.bloomberg.com/apps/news?pid=20601103&sid=a5cS0jxCDxLk&refer=us
http://www.usatoday.com/money/industries/food/2009-02-17-starbucks-instant-coffee-via_N.htm
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TEFLtastic 