Work in groups of two or three. Deal out the pack of cards between you. Choose one of the things on the cards in your hand and try to sell it to your partner, as a presentation and/ or as a conversation. Start with its selling points (you can imagine any USPs that you like). Before you start, tell your partner(s) if you are selling to a consumer or if it is B2B sales.
| Useful language for presenting and selling products
after-sales service aimed at… best-selling deliver within… easy to…/ You can easily… free delivery free gift free sample great deal in stock large discount large order limited period made of/ from… money-back guarantee monthly payment(s) plenty of… real bargain retail price (unique) selling point (= USP) special feature special offer target market trade price unique design |
In the same pairs, discuss how well you sold the products.
What advice would you give new sales staff?
What mistakes do sales staff often make? What recommendations would you give on how not to make those mistakes?
bathrobe/ dressing gown
bikini
blazer
(walking/ Wellington) boots
bra
cape/ cloak/ shawl
(wooden) clogs
(rain/ waist-/ winter) coat
cuff links
(party/ little black/ sleeveless) dress
(dangly) earrings
flip flops
(sun)glasses/ spectacles
(ball-/ dressing) gown
(bomber/ business/ denim/ leather/ zip-up) jacket
(blue/ black/ skinny) jeans
(woolly) jumper/ pullover/ sweater
(football/ soccer/ sports) kit
leggings
overalls
(silk) pajamas/ pyjamas
(under)pants/ knickers
(nylon/ silk) panty hose/ tights
parasol
plimsolls
poncho
(diamond/ engagement/ gold/ platinum/ wedding) ring
(leather/ school) satchel
(head/ silk/ winter/ woolly) scarf
(business/ dress/ Hawaiian) shirt
(business/ high heel/ leather/ slip-on/ sports/ tailor-made/ Velcro) shoes
shorts
sneakers/ sports shoes/ trainers
(ankle-length/ knee-high/ long/ short/ woollen) socks
(fishnet) stockings
(Saville Row/ skirt/ swim-/ track) suit
sweatshirt
swimming costume/ swimsuit
(long-sleeved/ short-sleeved) T-shirt
(black/ bow/ novelty) tie
(hooded/ sleeveless/ tank/ unisex/ vest) top
tracksuit (trousers/ top)
trousers
trunks
undershirt/ vest
(thermal) underwear
Describing products collocations
Market Leader Elementary Unit 6
Without looking above for now, try to think of words that go before or after the words below to make common expressions to describe products, for example when trying to sell them. Collocations which haven’t been mentioned in the book are also fine as long as they make sense and are on topic.
+ bargain
+ deal
+ delivery
+ design
+ discount
+ feature
+ guarantee
+ offer
+ order
+ payments
+ point
+ price
+ price
+ sample
+ selling
+ service
+ stock
aimed +
deliver +
easy +
free +
limited +
made +
mashed +
plenty +
target +
If you need to or your teacher tells you to, use the words on the next page to help with the task above.
Without looking above for now, try to think of other expressions which mean the same as those below
very good value not for long USP
What are the differences between these things?
bargain/ sale (e.g. summer sale) free gift/ free sample/ service
Without looking above for now, correct the expressions below
after service X
sales point X
bargain sale X
—————————————————
Use the expressions below to help with the collocations activity above:
after-sales
at…
best-
free
free
gift
great
in
large
large
market
money-back
monthly
of
of/ from
period
potato
real
retail
selling
special
special
to
trade
unique
within
————————-
Clothes and accessories collocations
Without looking above for now, brainstorm at least one collocation for each of the words below words (= words that go together with those words)
+boots
+coat
+glasses
+gown
+jacket
+jumper
+kit
+ring
+satchel
+scarf
+shirt
+shoes
+socks
+suit
+T-shirt
+tights
under+
Use the expressions below to help with the collocations activity above:
ankle-length
ball-
bomber
bow
business
denim
diamond
dress
dressing
engagement
football
gold
Hawaiian
head
high heel
knee-high
leather
long
long-sleeved
nylon
pants
platinum
rain
Saville Row
school
short
short-sleeved
silk
skirt
slip-on
sports
sun-
sweat+
tailor-made
Velcro
waist-
walking
wear
wedding
Wellington
winter
woollen
woolly
zip-up
——————————-
Clothes and accessories synonyms
Without looking above for now, try to think of other expressions which mean the same as: custom-made
dress shirt
jumper
tights
trainers
trousers
What are the differences between these things?
earring/ piercing
high heel/ high heels
jumper/ jacket
glass/ (sun)glasses
tracksuit/ trainers
Clothes vocabulary error correction
Without looking above for now, correct the expressions below
Y shirt X
order-made X
jeans jacket X
engage ring X
wearing high heel X
platina ring X
pajama X
sunglass X
bottoms X
a shirts X
a pants X
G pants X
—————————-
PDF for easy saving and printing: Clothes and accessories to present and sell
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