Market Leader Intermediate New Edition Unit 1
| You are a shop assistant. Try to explain why a brand item is worth buying, even though it is ten times more expensive than the virtually identical item next to it in the shop. |
| You think that the brand image is being ruined by unrelated and cheaper products like notebooks and towels with the company’s logo on. You want to get “back to basics” and scrap as many branded products as possible. |
| You think the brand is just there to make money and so you should sell anything with the company logo on that people will buy |
| You are meeting the owner of an Asian market that specializes in selling fake goods to tourists. Try to persuade him or her that they will be better off switching the whole market to selling real brand goods and banning stalls that sell knockoffs. |
| Phone the customer services hotline of a producer of brand goods and complain that the quality of a brand good that you bought was not what you had expected or that a brand good you paid a lot of money for is available for much less in a street market. |
| Have a meeting to decide which celebrity you should get to endorse your (real or imaginary) products |
| Have a meeting to decide whether to include product placement in the (quite serious) film you are making, with the director starting the meeting against the idea and the producer starting off for it. |
| You own a brand of cosmetics called “Luc Fontaine” and want to expand into Asia by licensing a local agent to sell your products. One person suggests the agent Susan Li in Hong Kong, but others don’t agree. |
Listen to people discussing the last situation. What reasons do they give for and against using Susan Li? What other options do they have?
What language did you use in the last few roleplays that could be generally useful for taking part in meetings in English?
Roleplays on the topic of Brands- Tense review version
Try to fill the gaps in the roleplay cards below with the correct tense, and then look at the other sheet or ask your teacher to check.
| You are a shop assistant. Try to explain why a brand item is worth buying, even though it is ten times more expensive than the virtually identical item next to it in the shop. |
| You think that the brand image ________________ (ruin) by unrelated and cheaper products like notebooks and towels with the company’s logo on. You want to get “back to basics” and scrap as many branded products as possible. |
| You think the brand is just there to make money and so you should sell anything with the company logo on that people will buy |
| You are meeting the owner of an Asian market that specializes in selling fake goods to tourists. Try to persuade him or her that they _______________ (be) better off switching the whole market to selling real brand goods and banning stalls that sell knockoffs. |
| Phone the customer services hotline of a producer of brand goods and complain that the quality of a brand good that you bought was not what you had expected or that a brand good you paid a lot of money for is available for much less in a street market. |
| Have a meeting to decide which celebrity you should get to endorse your (real or imaginary) products |
| Have a meeting to decide whether to include product placement in the (quite serious) film you _______________ (make), with the director starting the meeting against the idea and the producer starting off for it. |
| You own a brand of cosmetics called “Luc Fontaine” and want to expand into Asia by licensing a local agent to sell your products. One person suggests the agent Susan Li in Hong Kong, but others don’t agree. |
Roleplay those situations.
Listen to people discussing the last situation. What reasons do they give for and against using Susan Li? What other options do they have?
What language did you use in the last few roleplays that could be generally useful for taking part in meetings in English?
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PDF for easy saving and printing: Roleplays on the topic of brands
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